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101 FILMS EMBRACES THE SHIFTING HABITS OF CONSUMERS AND THE ACCELERATED SHIFT TO DIGITAL CONSUMPTION AND STREAMING
101 Films, an Amcomri Entertainment Inc, has confirmed a number of AVOD deals with existing and emerging AVOD services including Birdbox, Filmzie, Pluto, Rakuten and Watch4Free. The new deals include the provision of over 200 movies from 101 Films’ impressive library of over 1,000 titles and includes a ‘101’ title package with Watch4Free
Director of Digital and TV, Richard Jukes, who concluded the deals commented :
“The digital landscape is constantly evolving, and it is clear that AVOD plays an important role in our future digital windowing strategy. 101 Films prides itself on being early adopters of new methods in content consumption from a very early stage and it is therefore imperative that we are engaged with all ways of distributing our content and deliver ongoing value to all of our VOD platform partners. “
101 Films Managing Director, Andy Lyon added :
“Consumer habits have changed quickly in 2020. Since the start of the pandemic, more and more consumers have been forced to move away from physical media but are still consuming huge amounts of content digitally. 101 Films was already well positioned in the digital and streaming space and as AVOD is expected to be a key growth area we have embraced this by concluding these early deals with more transactions anticipated in 2021 as our library continues to expand.”